Financial Planning
Build a personalized roadmap for goals such as retirement, education funding, home ownership, and long-term financial independence using a consultative, whole-life planning approach.
Endeavor Financial Group helps Grand Rapids individuals, pre-retirees, executives, and business owners make confident financial decisions with fiduciary-minded planning, investment management, and strategic wealth guidance. From navigating West Michigan’s growing business landscape to preparing for retirement, our team builds personalized strategies designed around your goals, risk tolerance, cash flow needs, and long-term peace of mind.

Comprehensive planning, investment, retirement, and business guidance tailored to each client’s complete financial picture.
Build a personalized roadmap for goals such as retirement, education funding, home ownership, and long-term financial independence using a consultative, whole-life planning approach.
Put your assets to work through diversified investment strategies designed to balance risk, support growth, preserve liquidity, and align with your broader financial plan.
Create a practical strategy for saving, investing, and eventually turning accumulated assets into reliable income for retirement and future lifestyle needs.
Coordinate financial strategies with wills, trusts, tax considerations, and legacy goals to help assets transfer efficiently to people and causes you value.
Connect business success with personal wealth goals through cash flow planning, succession strategy, tax coordination, employee benefits, and long-term exit planning.
Identify financial vulnerabilities and protection strategies, including reserves, insurance considerations, and planning for unexpected business or personal disruptions.

We begin with a detailed conversation about your goals, values, assets, business interests, family priorities, and concerns. For Grand Rapids clients, this includes understanding local career, business, and retirement lifestyle factors that may shape your plan.
Our team helps clients make informed decisions with planning that considers the full financial picture.
Guidance is designed around your goals, long-term results, and financial confidence.
CFP® and CFA® credentials support disciplined planning and investment analysis for Grand Rapids clients.
We address investments, retirement, tax strategy, business needs, and legacy planning together.
Our five-step approach gives West Michigan clients a clear roadmap and ongoing monitoring.
Experienced professionals focused on clear, personalized financial guidance.

President of Endeavor Financial Group
Eric Bilitz serves as President of Endeavor Financial Group, leading the firm's mission to deliver comprehensive investment management and strategic wealth planning tailored to each client's unique financial situation. Based in Indiana, Eric brings a consultative approach to every client relationship, specializing in personalized financial planning for pre-retirees, small business owners, and executives. Under his leadership, Endeavor Financial Group operates on a five-step structured process — from discovery and analysis to implementation and ongoing monitoring — ensuring clients receive a clear roadmap toward financial freedom. Eric is committed to building long-term relationships grounded in trust, integrity, and respect, providing clients with unbiased guidance and the financial confidence they deserve.

Financial Advisor
Mike Gonzales is a dedicated Financial Advisor at Endeavor Financial Group, serving clients across Indiana with personalized wealth planning and investment management strategies. Mike works closely with pre-retirees, small business owners, and entrepreneurs to develop comprehensive financial plans designed to meet their individual objectives. As part of Endeavor's collaborative team approach, he provides professional support, education, and informed direction at every stage of a client's financial journey. Mike is committed to delivering holistic financial guidance that addresses each client's complete financial picture, helping them achieve long-term results and lasting peace of mind through strategies grounded in trust, integrity, and respect.

Joe Bilitz is a valued team member at Endeavor Financial Group, contributing to the firm's mission of providing strategic wealth planning and investment management tailored to each client's unique financial goals. As part of Endeavor's collaborative, team-driven approach, Joe supports clients across Indiana with a commitment to trust, integrity, and personalized service. He works alongside the firm's experienced advisors to ensure every client receives comprehensive attention across all areas of their financial life — from planning and analysis to implementation and ongoing monitoring. Joe is dedicated to helping individuals, families, and business owners build confidence in their financial futures and achieve the clarity they need to move forward.
A fiduciary financial advisor provides guidance intended to put the client’s interests first when developing financial recommendations. That can include planning for retirement, managing investments, evaluating risk, coordinating tax-aware strategies, and helping clients make decisions across their full financial life. Endeavor Financial Group uses a consultative process to align recommendations with each client’s goals, circumstances, and long-term priorities.
Talk with our advisory team about your goals and options.
Certified Financial Planner credential supporting comprehensive planning.
Advanced investment analysis and portfolio expertise.
Client-focused guidance rooted in trust and integrity.
Share your goals, questions, and planning priorities. Endeavor Financial Group will help you understand the next steps toward a personalized financial roadmap.
For immediate assistance, feel free to give us a direct call at 463-273-4062. You can also send us a quick email at team@endeavorfg.com.
For immediate assistance, feel free to give us a direct call at 463-273-4062. You can also send us a quick email at team@endeavorfg.com.