Financial Planning
Create a personalized roadmap for homeownership, education funding, retirement, and long-term financial confidence through a consultative process that connects money decisions to life goals.
Get fiduciary financial guidance built around your goals, not generic product recommendations. Endeavor Financial Group helps Rochester families, executives, pre-retirees, and business owners navigate investments, retirement income, tax-aware planning, and legacy decisions with clarity. From changing market conditions to the financial realities of life near the Finger Lakes, we help you move forward with confidence.

Comprehensive fiduciary guidance covering planning, investments, retirement, taxes, and protection for individuals and business owners.
Create a personalized roadmap for homeownership, education funding, retirement, and long-term financial confidence through a consultative process that connects money decisions to life goals.
Build and manage diversified investment portfolios designed to balance risk, support returns, preserve liquidity, and keep assets aligned with your broader financial plan.
Plan how much to save, how to invest, and how to convert assets into reliable retirement income while supporting business succession or personal legacy goals.
Coordinate financial strategies with wills, trusts, beneficiaries, and tax considerations so assets can transfer smoothly to loved ones and meaningful causes.
Work proactively with your accountant to evaluate deductions, credits, business structures, and major financial moves that may legally reduce tax burdens over time.
Identify financial risks, develop contingency plans, evaluate key-person or disability coverage, and maintain reserves to help your company withstand unexpected challenges.

We begin with a focused conversation about your family, business, values, cash flow, concerns, and long-term objectives. For Rochester clients, that may include retirement timing, education planning, concentrated employer stock, or seasonal business income patterns.
A comprehensive advisory team focused on planning, education, and long-term confidence.
CFP® and CFA® insight supports disciplined decisions for Rochester families and business owners.
Advice centers on your objectives, not a narrow product shelf or one-size portfolio.
Ongoing reviews help plans adapt through Rochester’s seasonal business cycles and life transitions.
Dedicated professionals provide education, direction, and respectful support at every decision point.
Experienced professionals guiding clients with clarity and care.

President of Endeavor Financial Group
Eric Bilitz serves as President of Endeavor Financial Group, leading the firm's mission to deliver comprehensive investment management and strategic wealth planning tailored to each client's unique financial situation. Based in Indiana, Eric brings a consultative approach to every client relationship, specializing in personalized financial planning for pre-retirees, small business owners, and executives. Under his leadership, Endeavor Financial Group operates on a five-step structured process — from discovery and analysis to implementation and ongoing monitoring — ensuring clients receive a clear roadmap toward financial freedom. Eric is committed to building long-term relationships grounded in trust, integrity, and respect, providing clients with unbiased guidance and the financial confidence they deserve.

Financial Advisor
Mike Gonzales is a dedicated Financial Advisor at Endeavor Financial Group, serving clients across Indiana with personalized wealth planning and investment management strategies. Mike works closely with pre-retirees, small business owners, and entrepreneurs to develop comprehensive financial plans designed to meet their individual objectives. As part of Endeavor's collaborative team approach, he provides professional support, education, and informed direction at every stage of a client's financial journey. Mike is committed to delivering holistic financial guidance that addresses each client's complete financial picture, helping them achieve long-term results and lasting peace of mind through strategies grounded in trust, integrity, and respect.

Joe Bilitz is a valued team member at Endeavor Financial Group, contributing to the firm's mission of providing strategic wealth planning and investment management tailored to each client's unique financial goals. As part of Endeavor's collaborative, team-driven approach, Joe supports clients across Indiana with a commitment to trust, integrity, and personalized service. He works alongside the firm's experienced advisors to ensure every client receives comprehensive attention across all areas of their financial life — from planning and analysis to implementation and ongoing monitoring. Joe is dedicated to helping individuals, families, and business owners build confidence in their financial futures and achieve the clarity they need to move forward.
Typical fiduciary advisor fees vary by service model. Assets-under-management fees commonly range from 0.25% to 1% annually, often decreasing as portfolio size grows. Comprehensive financial plans may be billed as a flat fee, with a median around $3,000, while hourly planning often falls between $200 and $400. The right structure should be transparent and matched to the complexity of your needs.
Talk with our team about your goals and next steps.
Recognizes comprehensive planning education and ethical standards.
Signals advanced investment analysis and portfolio expertise.
Reflects advice aligned with client-first planning.
Share your goals, questions, and planning concerns. The Endeavor Financial Group team will help you understand the next step toward a clear, coordinated financial strategy.
For immediate assistance, feel free to give us a direct call at 463-273-4062. You can also send us a quick email at team@endeavorfg.com.
For immediate assistance, feel free to give us a direct call at 463-273-4062. You can also send us a quick email at team@endeavorfg.com.